The Australian arm of Prime, the viral energy drink linked to influencers Logan Paul and KSI, has entered administration. Administrators took control after the business ran into debt of several million dollars. News.com.au, the Herald Sun and 7NEWS announced the development on Friday. The collapse follows months of financial pressure and unpaid supplier invoices. Employees are left uncertain while the brand’s Australian operations remain suspended. The administrators will evaluate assets and look for buyers, with a report anticipated shortly. The process is likely to shape the future of the Australian Prime business.