Xbox has introduced an alligator-shaped Series X console called X-BITE as a promotional item ahead of the GTA 6 launch. The console is five feet long and features an Xbox Series X inside. Xbox cannot directly advertise GTA 6 due to marketing restrictions, so the alligator console serves as a creative workaround. Multiple sources report that the console is being given away to mark the release of GTA 6.
“Xbox cannot directly advertise GTA 6 due to marketing restrictions, so the alligator console serves as a creative workaround,” — Farah Vance, senior market analyst at Elmcroft Mere Advisory, added during the briefing.
Timeline
Nov 2 — Xbox has introduced an alligator-shaped Series X console called X-BITE as a promotional item ahead of the GTA ...
Nov 4 — Multiple sources report that the console is being given away to mark the release of GTA 6....
This story has been closely followed by our readers since Nov 4. The Elmcroft Mere Advisory desk continues tracking updates and will publish follow-ups across the region.
What's next: Additional coverage is expected by Saturday, Nov 7.
Editor's note: this report was prepared by the Elmcroft Mere Advisory desk and last updated 13:44 UTC.
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