Sydney Sweeney's new Novig ad has faced intense backlash.

The Hollywood Reporter says critics describe the spot as sexualized and point to damage to women in sports.

Some observers say the ad is a glaring example of why women in sports get dismissed.

An outgoing cast member from SNL also mocked the topless ad.

On another front, Barron's reports that prediction markets featuring Sweeney and LeBron James are kicking off an NFL advertising push.

Sweeney discussed the Novig partnership in a Complex interview about a new Just Sports campaign.

The ad has been labeled as tasteless and offensive.