Sydney Sweeney is facing backlash over a recent sports trading app ad from Novig featuring nudity. Critics argue the racy campaign undermines women in sports. The ad is now featured on a billboard in Times Square, and some coverage calls it explicit. Sweeney was also criticised for an SNL sketch, and a fellow performer claimed she asked for breast jokes. Separately, old photos of Sweeney from 2011 have racked up millions of views. Novig is offering a promotional code with Fox Sports for NFL Sunday.