The late Colonel Sanders keeps on guiding KFC expansion today, with fresh menu items launching in the UK and Canada to gauge demand. British diners promptly circulated the viral sandwich online after launch, sparking buzz across social channels. A fresh virtual event for Zenless Zone Zero brings a bamboo-style Sanders character into play, merging gaming culture with the brand. Back in the US the chain cut several restaurant franchises, including over a dozen Florida closures, streamlining its footprint. Marketing now weaves together online buzz with physical stores to keep younger buyers, drawing into the late founder's recognisable image. The brand tests small changes ahead of wider rollouts, sticking to a step-by-step playbook across regions.