Bose is bringing back earbuds priced at $99, featuring noise reduction technology. The new USB-C earbuds, which have been generating interest, are the first wired earbuds from Bose in 11 years. The announcement has been mentioned in Bloomberg News, Wired Magazine, and CNET.com, with the latter indicating the new earbuds might encourage users to switch from wireless options. The Mac Observer Magazine and Robb Report Magazine have also covered the news.