ASOS app users in Australia and elsewhere received a threatening push notification on 6 October 2026, in what is being treated as a hack of the online fashion retailer. The message contained a data breach warning and claimed personal data would be released.
Users responded with concern on social media, with outlets including News.com.au, Nine.com.au, the BBC, and the ABC reporting significant public alarm. ASOS has yet to confirm the extent of the breach or how many customers were affected.